Client: Conversa
Project: Logo & Brand Identity Toolkit
Website: redboxvoice.com/conversa
Conversa enables the power to listen, the freedom to share and the insight to act upon enterprise wide voice data by providing realtime access to customer conversations.
Our role: Conversa is a partner brand of the Red Box group. We have worked closely with Red Box for a number of years now, taking care of their design and marketing collateral and with Conversa marking the next stage of the Red Box journey, we were delighted to play our part in bringing this vision to life.
This project was very much about evolution, rather than revolution. We built upon the existing Red Box brand, repurposing it’s colour palette and adding new hierarchy that enabled greater expansion of the brand. This progression of the brand allowed us to supply a set of guidelines designed to fit seamlessly into the existing Red Box document, resulting in a combined brand package.
A new style of image treatment ensures consistency across an updated suite of photography, with an overlay style that further enhances the new brand by visually linking photographic images to the updated colour palette. We also evolved the hexagonal shapes used within the Red Box brand, applying varying scales and crops to house imagery, colour blocks and text.
With a new marque, adjustments to the balance of the colour palette hierarchy and new layout structures, Conversa now has its own unique identity that remains in keeping with its partner brand.
