Our Role: We were tasked with taking Dobson’s previous, outdated logo and updating this to a new, modernised and mature logo with an accompanying brand identity.

Once we had delivered a new logo and identity, our attention turned to designing a new website for the business that clearly explained their wide range of services, showcased their impressive portfolio of case studies and reflected the scale of projects that Dobson’s undertake on a regular basis.

With decades of reputation and visual recognition already in place, we focused on evolution rather than revolution, building on the unique elements of the previous logo. We rounded, simplified and balanced details within the logo to provide a cleaner, modernised wordmark that is more fitting for digital use.