Client: Evaluagent
Project: Brand Identity & Design Application
Website: evaluagent.com
Evaluagent supports brands and businesses across the globe by using AI-powered automated QA and performance improvement platform to improving customer experience.
Evaluagent came to us with a clear challenge: their existing brand needed modernisation and their suite of supporting assets was becoming limiting across their range of marketing.
We worked with Evaluagent to evolve their existing brand identity, bringing to life an updated logo and a completely refreshed identity system. This included a vibrant, extensive colour palette, a new typeface, stylised asset libraries across illustration, iconography and photography and design direction across website, expo and social.
A tagline of 'Find Your Focus' served as inspiration for a suite of ambient backgrounds and glassmorphism treatments that enable key features within their product UI to be simplified and visualised effectively.
Our work extended across a range of brand applications, including a bespoke exhibition stand design, comprehensive sales and marketing materials, and creative direction for a refreshed website that built on their existing structure.
Studio Optic consistently exceed expectations. They operate more like a strategic partner than an outsourced design team, taking the time to understand the vision and strategy and how you want the brand to be perceived – whether by prospects, customers, or potential investors.
They translate that understanding into clean, consistent brand assets and materials with impressive attention to detail, making a significant impact on the final results. If you’re looking for a design agency who can seamlessly combine strategic thinking with flawless execution, I couldn’t recommend them more highly.
Nadine Edmondson (Director of Product Marketing & GTM, Evaluagent)
