After spending years commuting to and from work by bike in London, cycling has played an important role from the very start of Studio Optic. As a project that combined design and cycling, it didn’t take much convincing to get involved and offer some help.

Like the start of so many great projects, an initial conversation took place in the pub after one of the Collingham Velo Club (CVC) weekly evening rides.

CVC has grown year on year and plays a key role in the community, providing members with a chance to keep fit through cycling whilst enjoying regular pub socials (lockdown aside). A new logo for the club was provided, alongside a new kit design and clothing, working with local kit supplier Impsport.